The University of Northwestern campus portal, known as theROCK, is a central hub of information for the University of Northwestern community. It is essentially THE go-to place for all need-to-know and nice-to-know content that pertains to life as a student or employee.
With the pending upgrade to the Luminis 5.1 platform, we are giving theROCK a functional and aesthetic facelift. With the time available to press toward a hard deadline for the system upgrade, MarComm and Information Technologies have implemented research and planning processes to launch the best tool we can with available time and resources. Planning steps have included:
- Conducting a wide-scale survey of users
- Creating an advisory committee
- Conducting several half-day planning meetings to explore optimization of navigation and content and functional opportunities
- Discussing how to utilize design as a tool to create an engaging and dynamic experience for users of theROCK
The colors and font family are fully supportive of Northwestern’s institutional branding. They are selected to provide a relaxed and engaging experience on theROCK while instilling a sense of connectivity to Northwestern’s DNA and mission.
